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Learn to send email — no strings attached

Written to be useful, with or without a Mailcheer account. No form to fill in, no PDF to trade for your address: the content is the content.

To open a guide, there is no address to enter and no file to download: the usual access panel is annotated with a note saying none of that is required, and all that remains is a “Read the guide” button leading straight to the text.WHAT WE DON’T ASK FOR[email protected]Download PDFRead the guideThe guide
97minutes for all 13That's all it takes, and you can stop after the first one. Each guide stands on its own: none requires another to make sense.

Where to start

  1. 01

    You've never sent an email to a list. Start by writing and sending your first one — the rest makes no sense until something has gone out.

  2. 02

    You're already sending, but emails land in spam. The problem is decided before you send — deliverability explains what inbox providers look at, and in what order.

  3. 03

    You want to send from your own domain. Six lines to copy into your DNS host: domain setup , with the exact menu path for fourteen hosts.

  4. 04

    You want to know what the law actually requires. GDPR and email marketing covers only what matters for you: consent, proof, and the exit.

  5. 05

    You send more than 5,000 emails a day. The threshold changes what is required: the Gmail, Yahoo and Outlook rules list them source by source — and what they do not say.

  6. 06

    Your sends have been rejected en masse since this morning. Getting off a blocklist gives the three steps, in order — and why the reverse order fails.

The 13 guides

From blank page to first sendWhat to decide before you write a single line, and the three mistakes that cost the most. · 8 minLanding in the inboxWhy your emails end up as spam, and what actually fixes it. · 9 minFive obligations, five misconceptionsThe GDPR applies based on where your subscribers live — not where your company is based. Here is what it asks of you, and what it does not. · 9 minSix lines to copy, once and for allThe DNS records to add, host by host, with each one's specific pitfall. · 10 minWhat the big three require, and from whenWhat the three largest inbox providers require from bulk senders — source by source. · 7 minThree steps, in this orderCheck where you are listed, fix the cause, then ask for removal — and why the reverse order fails. · 6 minReading a bounce, digit by digit421, 450, 550, 552, 554: what each refusal means, whether it is temporary, and what to do. · 8 minThree ways, one that lastsThe three ways to do it, what each really costs, and the one that lasts. · 8 min587, unless told otherwiseWhich one to choose, why yours is blocked, and what an open port does not settle. · 6 minThe one line everybody readsWhat it has to do, the length that actually matters, and what backfires. · 6 minWhat it costs, not just what is allowedWhat the law allows, to whom, and why a cold send damages the domain that sends it. · 7 minCheck first, or keep the wrong ones outThe three levels of checking, what list-cleaning services are worth, and the only method that holds. · 6 minOne page, and then it stops movingWho must keep one, what goes in it, and what the newsletter line looks like. · 7 min

The exact path, for fourteen hosts

The domain guide doesn't say 'add the six records.' It tells you which menu to click, on your host, and the pitfall waiting there.

In the domain guide, you pick your host from a row — Cloudflare, OVH, Gandi and 11 more — then read the menu path and the trap specific to your host. Here, the first steps at Cloudflare.CloudflareOVHGandi+ 11 more1Open your domain in the Cloudflare dashboard2"DNS" tab → "Records"The trap
  • Cloudflare
  • OVH
  • Gandi
  • IONOS (1&1)
  • Namecheap
  • GoDaddy
  • o2switch
  • Hostinger
  • Google Domains / Squarespace
  • AWS Route 53
  • Infomaniak
  • LWS
  • Scaleway / Online
  • BookMyName

Open the domain guide

What you won't find here

Not the ten tricks to double your open rates, nor your industry's average. The first doesn't exist; the second tells you nothing about your list.

What we fix when you report it

A guide that ages poorly is worse than no guide at all: host menus change, Gmail and Yahoo updated their rules in February 2024, and an outdated screenshot sends you looking for a setting that's no longer there.

They are all reviewed whenever the product or the rules change. If you find a menu path that no longer matches what you see, write to us: it's the most useful correction we receive, and the fastest to apply.

Read the first guide while you follow along

The free plan gives you 3,000 emails a month, no credit card — enough to follow 'Your first newsletter, done right' on a real account rather than on paper.

Create a free accountRead the first guide