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A new listing comes in. It doesn't concern your entire file.

You don't write often, but when you do, it's to the right half: buyers want listings, sellers want a valuation. Sending the same newsletter to both loses both.

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The segment builder, with its four condition types.Segment builderSegment nameAdd a conditionStatusTagEngagementSign-up date

Buyers

What they want: listings. Their budget and area decide whether this week's newsletter is for them.

Sellers

What they want: a valuation, someday. This week's selection means nothing to them.

How you separate them

A tag set at import, a segment for each half: this week's selection goes to buyers, and sellers never receive it.

For two files kept apart, open two workspaces: each has its own list, sender and signature, and you switch between them in the left sidebar. Nothing crosses from one workspace to the other: every row carries its workspace name, and every query starts there.

Two workspaces side by side, one for buyers, the other for sellers: each has its own list, and a wall prevents anything from crossing over.ONE ACCOUNT, TWO WORKSPACESBuyersits list, its signatureSellersits list, its signatureNothing crosses over:every row carries its workspace name.

What you write inside a workspace

Budget and area go into the letter

You create the fields you need — budget, area, property type — and they become variables. "Three properties in Ajaccio within your budget" instead of "Our latest listings".

The personalization variables, and their fallback value.Personalization{{prenom}}{{nom}}{{email}}FALLBACK WHEN VALUE IS MISSING{{prenom|toi}}

A weekly property selection

  1. Wednesday, you list the three new listings to the assistant.
  2. It drafts the selection; you add photos and links.
  3. You send to the buyers segment. Sellers receive nothing.
  4. Each person's budget and area are written into their own letter.
  5. Clicks tell you which property sparked interest — and whose.

From your software to Mailcheer

How does my contact file get into Mailcheer?

Through an export from your agency software, dropped into Mailcheer: email, first name and last name are picked up, duplicates removed. One file per half, each with its own tag set at import: buyers and sellers are separated from the start. New contacts sign up through a form on the agency website.

Keep your contact file active

The free plan opens 3,000 sends per month, no credit card. Enough to send two or three selections and see who clicks.

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Key terms on this page

SegmentationSetting a condition on your list to isolate a targeted subset of subscribers, and knowing how many people that condition currently represents.Double opt-inA signup confirmed by clicking a confirmation link in a verification email sent to the address entered, before any campaign is sent.Suppression listThe list of addresses you must never email again: unsubscribers, hard bounces, and recipients who marked your message as spam. It fills automatically.

Mailcheer for other industries

Mailcheer for agenciesOne workspace per client, isolated, with its own list, sender, signature and voice. You switch between them from the left sidebar.Mailcheer for freelancersYou write to clients between projects. The tool shouldn't take half a day to relearn each time.Mailcheer for online storesYour customers bought once. The newsletter is what decides whether they come back — but only if it arrives.