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Set a rule. The list follows.

A status, a tag, a recent open: you describe who you're looking for, and the count updates as you type.

3,000 emails a month free · no credit card

A purchased address never asked to hear from you; a subscribed one did. For each, Mailcheer keeps the confirmation date, the sign-up method, and the IP address it came from — and you can export everything to a file the day someone asks. The leaves the proof — you don't have to organize anything.

1,000people who want to hear from youare worth more than fifty thousand who don't.
The segment builder, alongside the personalization variables and the list figures.Personalization{{prenom}}{{nom}}{{email}}FALLBACK WHEN VALUE IS MISSING{{prenom|toi}}SUBSCRIBERS1,942CAMPAIGNS3OPENS45.3%CLICKS13.1%+218Segment builderSegment nameAdd a conditionStatusTagEngagementSign-up date

What you see when you open your subscribers

The top banner doesn't just count subscribers: it separates those who still open, those who receive without opening, and those who haven't received anything yet.

Your subscribers

thomas.garcia@…SubscribedCustomers
elise.girard@…Subscribed
luc.bernard@…Pending
nicolas.moreau@…SubscribedProspects

A segment is a rule, not a frozen file

Four conditions combine: status, a tag, an open or click in the last N days, a recent sign-up. Nothing is stored as a list of names — only the rule.

The count updates as you set the conditions. Before even saving, you know how many people the rule targets, and how many of them are still subscribed.

The segment builder

Loyal readers

has opened90 days
statussubscribed

628 subscribers match

A list is a state; a segment is a query — and the query reruns by itself.The listall subscribers in this workspace1,942The segmenta condition, not a copy628Nothing is duplicated — the segment queries the list when you open it.A subscriber who opens tomorrow is included without anyone doing a thing.

Your columns, not ours

Text, number, date, yes/no: you create the fields your business needs. A real estate agency's 'sector' has nothing to do with a restaurant's 'seat count'.

Tags handle what doesn't deserve a column — 'prospect', 'march trade show'. They're added manually or during import, and become a segment condition.

Your fields

Subscriber profile

First nameThomastext
CityAjacciotext
Budget€320,000number
Last purchaseJune 12, 2026date

In the letter, {{prenom}} shows each person's first name and {{firstname|you}} provides the fallback when the value is missing — that's what prevents the 'Hello ,' with a lonely comma.

Those who no longer open, and those who haven't received anything

Mailcheer doesn't confuse them: suggesting you clean up a subscriber from last week who hasn't received anything yet would be absurd. Only those who have received without ever opening are proposed for removal.

And they leave the active list without entering the suppression list: they didn’t ask to leave, you can bring them back. Someone who unsubscribed themselves cannot be.

An import cannot reactivate someone who unsubscribed.

The suppression list is the opposite of a mailing list: its role is to prevent. Unsubscription, hard bounce, complaint, manual addition — the address enters it. You can remove it, one by one and never in bulk; that doesn't resubscribe anyone, they have to come back themselves.

It is checked twice: when you import a file, where the address is counted but never reactivated, and right before filling the send queue. Re-importing an old customer file therefore brings no one back.

At import, your columns rule — each one becomes a field usable in your emails.YOUR FILEemailrequiredfirst name→ {{prenom}}city→ {{ville}}march event→ tagNo columns to rename — the product adapts to your file.

A clean list is worth more than a large one

Tags, segments, suppression list: everything you need to keep it healthy without thinking about it.

The free plan stays free. No credit card required.

Frequently asked questions

Do subscribers count against my plan?

No. What is counted is the emails sent during the month. A growing list costs nothing as long as you don't write to it more often.

How do I import an existing list?

Via CSV file. You map your columns to email, first name and last name, and apply tags to the whole batch. Duplicates are excluded, invalid addresses counted, and those on the suppression list are never reactivated.

Does a segment update itself automatically?

Yes, because it is not stored as a list of names: only its rule is saved, and it is recomputed every time you open it. 'Subscribers from the last thirty days' never designates the same people from one month to the next.

What happens to a subscriber who unsubscribes?

They change status and join the suppression list. They remain visible — so you know what happened — but no campaign can reach them anymore.

Start with your file

A CSV, your tags, and the list holds together. Segments come later, when you know who you're looking for.

Continue