What your campaign delivered, in four numbers
Delivered, opens, clicks, new subscribers: you see at a glance what the letter achieved, with the detail right below, campaign by campaign and subscriber by subscriber.
3,000 emails a month free · no credit card
Numbers from a real demo workspace. Yours will depend on what you write.
Three questions, three answers
Did it arrive?
Delivered, bounces, complaints: the sender health panel answers before you've asked, and turns red before it's serious.
- Sender health
- Before you ask
All green
Who opened, who clicked?
Campaign by campaign: recipients, opens, and clicks. And person by person: a subscriber's profile lists what they received, opened, clicked.
- By campaign
- By subscriber
Is the list growing?
Sign-ups month by month, and for the current month the balance: arrivals minus departures. That's the number that tells you whether your letter makes people want to recommend it.
- Sign-ups by month
- Monthly balance
List growth · +218 this month
All green
Your open rate is wrong. Everyone else's is too.
An open is measured by a one-pixel image, loaded when the message is displayed. That was a good approximation — until 2021.
That year, Apple introduced Mail Privacy Protection: images are preloaded for everyone, opened or not. A subscriber who has never seen your email counts as an open.
Compare your rate to your own campaigns, not to an average you found on a blog. Mailcheer shows the industry benchmark next to yours — 19.2% open rate, 2.4% click rate, WebFX & ClickMinded, 2026 — as a direction, never as a grade.
What hasn't been damaged
Click rate and send rates can still be measured. Two of them are not comfort targets: above them, sending is suspended.
| What we monitor | Alert | Sending suspended |
|---|---|---|
| Bounces | 3% | 5% |
| Complaints | 0.08% | 0.1% |
Measured over a rolling thirty days. The complaint rate is only judged from one thousand sends: below that, one person clicking 'spam' is not a signal. What's at stake before sending →
Four numbers to decide your next letter
They're there from the first send, on the free plan.
The free plan stays free. No credit card required.
Frequently asked questions
Why did my rate drop suddenly?
A sudden drop is almost always a deliverability issue, not a writing issue: a broken DNS record, a spike in complaints, an imported list that bounces. Check your delivery rate before rewriting your subject line.
How long are statistics kept?
As long as the campaign exists. Deleting a campaign deletes its statistics — this is irreversible, and announced at the time of deletion.
Is open tracking allowed under GDPR?
In France, the CNIL (the French data protection authority) has considered since its recommendation of 14 April 2026 that measuring opens with a pixel, to track campaign performance, requires the recipient's prior consent. If your subscribers are in France, turn off open tracking in your workspace settings, or collect that consent at sign-up. Clicks are still tracked. In every case, describe this tracking in your privacy policy.
Can I see who clicked, person by person?
Yes, on each subscriber’s profile, and that’s often more useful than the percentage. It’s also what lets you build a ‘clicked in the last thirty days’.
Send, then look
3,000 emails a month free, no credit card. Statistics are included from the free plan.