Your annual appeal goes to everyone — no personal inbox, no Bcc

Members, donors, volunteers: people who trust you with their address. A lot of community organizations still write to them from a personal Gmail with everyone in Bcc — which means no opt-out, no branding, and the whole list exposed the moment someone hits reply-all.

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3,000 emails per month included · no credit card

The unsubscribe link goes in the message header — one click, no page, no password.

The real cost of the Bcc approach

One person hits reply-all. Every address on the list is now visible. Two people unsubscribe by replying angrily instead of clicking a link that doesn't exist. Your next send lands in spam because the previous one triggered complaints.

3,000sends included every month, no credit cardThe free plan includes every feature. An organization with 300 members can send 10 newsletters a month at no cost, with no grant application and no vote required.

Sending the annual fund appeal

1
You import your donor file, exported from your donor database or CRM. Mailcheer picks up email, first name and last name, removes duplicates, and a tag set at import sorts the whole file in one go.
2
You write the appeal. The assistant can draft it from the notes you give it; the amounts, the deadline and the stories stay yours.
3
The pre-send check reads your dates: "Tuesday, December 31" raises an alert if the 31st falls on a Wednesday. It also flags empty placeholder brackets and a missing postal address in the footer.
4
You schedule for Tuesday at 10 a.m.: a time when your audience checks their inbox, not a board meeting night.
5
After the send, the automatic follow-up writes to those who didn't open.

Sender identity and how to leave

Every send goes from your organization's name and domain — not a personal Gmail. The unsubscribe link is in the technical header: one click from the inbox, no password. An address that opts out stays out, even if you reimport the file next year.

The email footer carries two legally required items: who writes, and how to leave.

Questions we get asked

What does it cost a nonprofit?

Nothing to start: the free plan covers 3,000 emails a month, every feature included, no credit card. Beyond that, you pay for sends, never for the size of your member list.

Our executive director and two volunteers both need access. Is that possible?

Yes. The Essential plan, at €19 a month, opens up to 10 seats; the free plan includes one. The account belongs to the organization — not to whoever set it up. Staff turnover doesn't mean starting over.

Your next appeal deserves a real sender

3,000 sends per month, no credit card. Enough for the appeal, the thank-you follow-up, and the volunteer newsletter.

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Key terms on this page

Suppression listThe list of addresses you must never email again: unsubscribers, hard bounces, and recipients who marked your message as spam. It fills automatically.Email bounceAn email rejected by the recipient's server. Permanent when the address does not exist; temporary when the mailbox is full or the server is unavailable.Double opt-inA signup confirmed by clicking a confirmation link in a verification email sent to the address entered, before any campaign is sent.

Mailcheer for other industries

Mailcheer for agenciesOne workspace per client, isolated, with its own list, sender, signature and voice. You switch between them from the left sidebar.Mailcheer for freelancersYou write to clients between projects. The tool shouldn't take half a day to relearn each time.Mailcheer for online storesYour customers bought once. The newsletter is what decides whether they come back — but only if it arrives.