Open one, replace the words in brackets
Complete emails, already written and already structured, sorted by what you are sending. Here is one in full — subject line included — in real email formatting.
[Month] at [your name]: three updates
What changed this month, in three points.
This month's news
Hi {{prenom|there}},
Here is what happened on our end this month.
1. [First update]
[Two or three sentences. What it is, and above all what it changes for the person reading.]
2. [Second update]
[Two or three sentences.]
3. [Third update]
[Two or three sentences.]
Thanks for reading. Reply to this email if you have a question — we read everything.
The “Several updates” template, rendered with its real data. In coral, the placeholders to replace; in green, the recipient's first name and its fallback.
Your signature and the unsubscribe footer are added at send time.
What sets them apart
They share the same clean styling. What changes from one to the next is the structure, and the subject line that comes with it.
- NewsletterYour regular touchpoint. Updates, a selection of picks or a letter: a rhythm that builds habit.
- Several updates10 blocks — 4 headings, 5 paragraphs, 1 dividerSubject · [Month] at [your name]: three updates
- Letter5 blocks — 5 paragraphsSubject · A note from [your name]
- Picks with images14 blocks — 4 headings, 4 paragraphs, 3 images, 3 buttonsSubject · [Month]: our picks at [your name]
- Editor's note and links9 blocks — 2 headings, 5 paragraphs, 2 dividersSubject · [Month]: [your editorial headline]
- Portrait of the month11 blocks — 4 headings, 5 paragraphs, 1 image, 1 dividerSubject · Portrait: [first name, last name, or role]
- Tip of the month8 blocks — 3 headings, 4 paragraphs, 1 dividerSubject · One tip this month: [your headline]
- OfferA promotion, a code, products to feature. Structure matters as much as the discount.
- Promotion with a deadline6 blocks — 2 headings, 3 paragraphs, 1 buttonSubject · [Your offer] — until [date]
- Discount code7 blocks — 1 heading, 4 paragraphs, 1 button, 1 dividerSubject · A code just for you: [your code]
- Featured products10 blocks — 3 headings, 3 paragraphs, 2 images, 2 buttonsSubject · [What you are featuring] at [your name]
- Flash sale7 blocks — 2 headings, 3 paragraphs, 1 button, 1 dividerSubject · Flash sale — [duration] only
- New product8 blocks — 3 headings, 3 paragraphs, 1 image, 1 buttonSubject · Introducing [product name]
- Bundle or package7 blocks — 2 headings, 3 paragraphs, 1 button, 1 dividerSubject · The [name] bundle: [what it brings together]
- AnnouncementOne piece of news, and nothing else: something new, or a practical update.
- In one sentence6 blocks — 1 heading, 3 paragraphs, 1 button, 1 spacerSubject · [What you are announcing] is now live
- News with an image5 blocks — 1 heading, 2 paragraphs, 1 image, 1 buttonSubject · New at [your name]: [what is coming]
- Practical update8 blocks — 3 headings, 4 paragraphs, 1 dividerSubject · Good to know: [what is changing] from [date]
- Update note9 blocks — 3 headings, 4 paragraphs, 1 button, 1 dividerSubject · [Product or service name] — update [version or date]
- We were featured7 blocks — 2 headings, 3 paragraphs, 1 button, 1 dividerSubject · [Outlet name] covered [you or your product]
- Temporary closure6 blocks — 2 headings, 3 paragraphs, 1 dividerSubject · Closed from [date] to [date]
- InvitationAn event: what, when, where, and how to register. In person, online, or just the date to keep.
- Full invitation8 blocks — 2 headings, 4 paragraphs, 1 button, 1 dividerSubject · You are invited: [your event]
- Save the date6 blocks — 2 headings, 3 paragraphs, 1 spacerSubject · Save the date: [your event], on [date]
- Online session7 blocks — 2 headings, 3 paragraphs, 1 button, 1 dividerSubject · Online on [date]: [topic of your session]
- In-person workshop9 blocks — 3 headings, 4 paragraphs, 1 button, 1 dividerSubject · Workshop: [topic], on [date]
- Multi-speaker conference7 blocks — 3 headings, 3 paragraphs, 1 buttonSubject · Conference: [theme], on [date]
- Registrations open9 blocks — 3 headings, 4 paragraphs, 1 button, 1 dividerSubject · Registrations for [the event] are now open
- WelcomeThe first message after a sign-up. It is the most-read email you will ever send.
- Where to start7 blocks — 2 headings, 4 paragraphs, 1 buttonSubject · Welcome! Here is where to start
- Three first steps11 blocks — 4 headings, 5 paragraphs, 1 button, 1 dividerSubject · Welcome! Three first steps
- Welcome gift7 blocks — 2 headings, 3 paragraphs, 1 button, 1 dividerSubject · Welcome! A small gift to get started
- Meet the team9 blocks — 3 headings, 4 paragraphs, 1 image, 1 dividerSubject · Welcome — here is who we are
- Our story10 blocks — 4 headings, 5 paragraphs, 1 dividerSubject · Welcome — here is our story
- Here is what to expect7 blocks — 2 headings, 3 paragraphs, 1 button, 1 dividerSubject · Welcome! Here is what you will receive
By design
Each template answers a precise moment in a list's life: the regular issue, the welcome, the announcement, the offer, the invitation. The template gives the structure; your words do the rest.
What a template leaves for you to do
273 bracketed placeholders across the 30 templates, subject lines included. They are plain pieces of text, not variables: you see them as you write. And if any remain at send time, the preflight checklist names them and holds the send until they are filled in — a test email still goes out with them, so you can see them in place.
The first name is a real variable — in 30 out of 30 templates, with a fallback written alongside. Nothing to configure, only to write; and for the writing, there is the writing assistant, which returns a complete email from your request.
Start from a template
"New campaign" first asks what you are sending — a newsletter, an offer, an announcement, an invitation, a welcome — then offers the templates of that category and a blank page. Your first campaign takes a few minutes.